Course Summary:

Church marketing is communication—and great church marketing is communicating your church’s unique message of faith in a way that resonates and is relevant to today’s culture. This 35-minute course will inspire you with insight and helpful tips and tricks to create engaging, spirit-centered marketing for today’s church.

Learning Objectives:

  • Define service- and spirit-centered marketing
  • Identify and overcome obstacles to marketing
  • Establish marketing goals for your church
  • Develop a marketing strategy that reflects the unique message of your church
  • Learn about the 4 C’s and 4 P’s of marketing
  • Implement a variety of effective marketing tools

Key Topics Include:

  • What is Church Marketing?
  • Should Churches Market?
  • Talking About Your Faith With Others
  • Know Your 4 C’s and 4 P’s
  • Launching a Marketing Plan
  • What is Unique About Your Church?
  • Welcoming New Visitors
  • What Marketing is Not
  • Branding
  • The Church Logo and Website
  • Signs Convey Big Messages
  • Bulletins and Newsletters
  • Email Marketing and Social Media
  • Marketing Tools and Resources
  • Reaching Out to the Community
  • Improving the Church Experience