Course: Marketing for Churches

Course Summary:

Church marketing is communication—and great church marketing is communicating your church’s unique message of faith in a way that resonates and is relevant to today’s culture. This 35-minute course will inspire you with insight and helpful tips and tricks to create engaging, spirit-centered marketing for today’s church.

Learning Objectives:

• Define service- and spirit-centered marketing
• Identify and overcome obstacles to marketing
• Establish marketing goals for your church
• Develop a marketing strategy that reflects the unique message of your church
• Learn about the 4 C’s and 4 P’s of marketing
• Implement a variety of effective marketing tools

Key Topics Include:

• What is Church Marketing?
• Should Churches Market?
• Talking About Your Faith With Others
• Know Your 4 C’s and 4 P’s
• Launching a Marketing Plan
• What is Unique About Your Church?
• Welcoming New Visitors
• What Marketing is Not
• Branding
• The Church Logo and Website
• Signs Convey Big Messages
• Bulletins and Newsletters
• Email Marketing and Social Media
• Marketing Tools and Resources
• Reaching Out to the Community
• Improving the Church Experience

RETURN TO THE COURSE LIST