Course: Capital Campaigns for Churches

Course Summary:

The success of a capital campaign is directly related to the commitment, expertise, and effectiveness of the campaign committee leaders, as well as the strength and willingness of donors. This 60-minute courses guides learners through the capital campaign process, including the benefits and risks.

Learning Objectives:

• Define types of capital campaigns, their phases, and components
• Identify capital campaign risks for churches
• Know how to launch and conduct a feasibility study
• Build a capital campaign team
• Establish campaign financial goals, budgets, timelines, and processes to track donations and expenses
• Create well-produced and persuasive communication materials
• Manage and track fundraising

Key Topics Include:

• Types of Capital Campaigns
• Capital Campaign Risks
• Capital Campaigns and Smaller Churches
• Components of a Capital Campaign
• The Quiet Phase and The Public Phase
• The Feasibility Study
• The Campaign Team
• Campaign Financial Goals and Costs
• The Capital Campaign Timeline
• Funding the Campaign
• Crafting the Vision Statement and Case Statement
• Fundraising
• Types of Capital Campaign Gifts: Pledge Gifts, In-Kind Gifts, Other
• Communication Materials
• Campaign Events
• Gratitude and Recognizing Donors
• Capital Campaign Disappointment

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